The New Hopper M-Series Soft Coolers

The urgency to reintroduce the Hopper M-Series after the recall in late 2022 was paramount. The scope of this program was to quickly reimagine the magnetic closure mechanism, avoiding the same pitfalls that the original design had in hydrolyzing the barrier film of the closure; and doing so without negatively impacting the tightly dialed user experience.

My design and materials teams were able to quickly rally with the suppliers to get to the root cause of the material properties problem and begin building out solution paths that ultimately led to successfully reintroducing one of our highest performing products in the portfolio within 10 months of the voluntary recall.

Design team: Derek Sullivan, Dustin Bullock / CMF team: Julia Burns, Larissa Kozlowski / Softgoods: John Dow