From 2022 -2024 I led the YETI Design organization. As a direct report to the CEO, I was responsible for the industrial design, CMF, and soft goods design teams totaling 23 talented individuals. I led two teams at the Austin, TX headquarters and one in the North Vancouver, BC office. Below are some of the exciting things we worked on, over the next few years there will be more projects to add as they make their way into the market.