FAS Series Davinci Design Language | NetApp

The visual landscape of enterprise computing is littered with everything from bold use of color to muted machine aesthetics. NetApp has a rich aesthetic DNA and a history of delivering compelling, leading-edge products that provide outstanding performance and a reliable user experience. My design team was challenged to evolve NetApp’s corporate design language in order to elevate the NetApp brand in the minds of their customers in lights out, low touch data-center environments.

Even though there may be little interaction with these types of products after deployment, they nonetheless are the primary physical encounter customers have with the NetApp brand and play a key role in connecting customers to NetApp’s core values. A successful design language not only renders products as physical brand vehicles, but also provides a framework for a common dialog across the many specialized functions of an organization.

My team and I developed a highly scalable and visually distinguished design language that helps NetApp communicate with its customers. It enables them to dramatically reduce the time required to implement industrial design on their products and accelerate development programs, while providing a comprehensive tool kit for design application across multiple product lines.

Design team: Kevin Sloan, Jayson Simeon