Goji Play 2 Gamified Wellness

Austin based Blue Goji is a wellness technology company who wanted to develop a new type of platform for cardio workouts by combining interactive gaming with fitness equipment. My team was challenged with creating an impactful brand identity along with the design of a system that includes bluetooth enabled controllers, system mounting hardware, point-of-sale packaging, and a graphical user interface to deliver a holistic end user experience. This combination needed to make exercise more entertaining, effective and appealing to a broad range of users.

My team led the creative design effort and managed the implementation strategy that helped Blue Goji meet their business objectives, maintain design quality through production to deliver an engaging solution.

Design team: Nathan Careless, Hector Rodriguez, Sam Moon