Design Language Strategy and Systems | Emerson Process Management
Combining diverse brands into integrated solutions, building deep brand depth out of a wide breadth in capabilities.
Emerson Automation Solutions has a proud history of providing industry-leading products and services for well over a century. They have extremely strong product brands that range in size and function from multi-ton valves to portable handheld devices, and continue to expand their product portfolio with key strategic acquisitions. The challenge facing Emerson was the need to integrate these individual product brands into a compelling suite of solutions to maintain their competitive edge. They needed a design language that would tie their individual product brands into a set of cohesive Emerson solutions.
Extensive research of current and planned products, the brands, and internal stakeholders to identify values and aspirations for informing the guiding design language principles.
Identify common interactions across the product portfolio (”touch points”) and apply Human Centered Design principles to construct common, intuitive, and simple interfaces. Likewise, develop appropriate aesthetic cues and integrate the results into a design language.
Fully document the resulting design language, educate the Emerson team on its use, assist product teams regarding when it should be used, and refresh it when needed to include new product categories.
Design team: Vincent Lam, Sam Moon / Strategy team: Liz Rodgers, Jayson Simeon
