B2B Industrial Packaging | Emerson Process Management
More than just a box, Emerson is a B2B solutions provider. Unlike consumer products, they don’t rely on packaging on the shelf as a sales tool. This means that cost and feasibility must remain the focus without sacrificing visual impact and brand recognition.
With multiple manufacturing locations and brands to consider, understanding each of their capabilities and constraints was critical to success. Numerous concepts were created that satisfied the need to be low-cost, highly repeatable, flexible, and visually striking. A detailed document was created which clearly defines the application of graphics, label placement, and how to handle unique packaging types.
Design team: Sam Moon / Strategy team: Jayson Simeon