Jawbone Era Headset and Packaging

Building off of the popular ICON line, the Jawbone Era is a premium product that embodies everything Jawbone knows about wireless headsets.

It features the latest noise-cancelling technology, a superior audio driver, better fit options, and the world’s first motion-controls interface on a wireless headset. Simply tap the headset to answer or end incoming calls, and shake it to pair with a bluetooth device. These features build a strong marketing campaign around the launch of this flagship headset.

As a technology lifestyle brand, it is customary for Jawbone to feature dramatic and themed imagery of people wearing the product. The theme for the Jawbone Era was “shadow play”– which augments the imagery with unique shadow patterns inspired by the actual product.

Design team: Qin Li, Gabe Lamb / Marcom team: Sara Butorac