In the realm of design maturity, the advent of generative AI tools, known as genAI, presents a hypershift occuring in the design landscape. While some fear that these tools will render traditional design approaches obsolete, the reality is far from it. In fact, failing to embrace and incorporate AI into design processes could lead to companies falling behind faster than they could ever have anticipated. This article delves into the crucial role of genAI in advancing integrated design functions, shedding light on why it is a pivotal step in the evolution of design maturity models.

Jayson is a guest on today’s AI Powered by People podcast!