Lifestyle Innovations | Zippo

In partnering with Zippo, one of the world’s most iconic brands, my team was asked to develop a brand new line of exciting lifestyle products across new business segments.

Zippo explored many segments such as durable outdoor home products, multi-tools, camping equipment, wallets, even consumer electronics. But with such an iconic American brand, the most natural extension for Zippo was to live in the pocket of its customer.

Design team: Jayson Simeon, Jason Tilk, Evan Spirk