Jawbone Era Headset and Packaging

Jawbone Era is a premium product that embodies everything Jawbone knows about wireless headsets.

The latest wireless headset boasts noise-cancelling tech, a superior audio driver, improved fit options, and unique motion controls. Tap to answer calls and shake to pair via Bluetooth. These features support a robust marketing campaign. Jawbone's dramatic imagery showcases users wearing the product, with the "shadow play" theme adding unique shadow patterns inspired by the headset.

Design team: Qin Li, Gabe Lamb / Marcom team: Sara Butorac