“Jayson is a world-class design thinker, and this book does something rare: it explains how the design world arrived at this moment, why authenticity now matters more than ever, and how desigN can lead as a foundational driver of brand strategy.”
—Chris Hoyle, CMO at Simple Modern
FORM FOLLOWS BRAND
The design philosophy of now
Form follows function got us here, but brand-led design is what will carry us forward.
Form and function are no longer the primary differentiators that your customers value. In a world where everything works, meaning is the differentiator that matters.
Brand defines meaning in a business context, so now more than ever design must walk the talk— delivering living proof of the brand that customers can recognize.
Form Follows Brand offers compelling real‑world examples, applicable frameworks, and case studies that demonstrate the thesis through the author's firsthand experience. It’s jam‑packed with the lessons and industry knowledge that design and brand leaders need to navigate their own business challenges successfully.
Get your copy today!
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