Matters of Passion: Nurturing Inspiration as a Design Leader

Photo: Jayson Simeon / Milano Design Week ‘19: Sony Hidden Senses Exhibit / Milan, ITL

Passion is the heartbeat of creativity, especially for design leaders who navigate the intricate world of aesthetics and innovation. In the realm of design, where every line, color, and concept is a reflection of one's inner drive, nurturing inspiration becomes not just a choice but a necessity. Much like a guiding light, passion fuels the relentless pursuit of excellence, turning work into a labor of love rather than a mere task. Through this article, we will delve into the impact of passion on design leadership, exploring how it not only ignites the creative flame but also propels individuals to new heights of ingenuity and fulfillment.

The Power of Passion in Design

Rediscovering Your Design Muse

Finding your muse again can be a transformative experience for any designer struggling under the pressure of deadlines, heavy workloads, and mind-numbing task repetition. Consider starting by revisiting the work that initially sparked your interest in design. Whether it’s iconic projects, influential designers, or even personal sketches from your early career, these can reignite your creative passion. Another effective technique is to immerse yourself in different environments. Visit art galleries, participate in design workshops, or simply spend time in nature. These experiences can provide fresh perspectives and new ideas. Collaboration is also key. Engage with other creative minds to exchange insights and inspire each other. Even casual conversations with peers can lead to unexpected bursts of inspiration. Remember, rediscovering your muse isn’t about forcing creativity; it’s about creating the right conditions for inspiration to flourish.

Photo: Jayson Simeon / CES ‘20: Holographic Display Technology / Las Vegas, NV

Stoking the Creative Flames

To keep the creative flames burning, it’s crucial to build habits that foster continuous inspiration. One effective method is setting aside regular “creative time” in your schedule. This can be a dedicated hour each day for sketching, brainstorming, or experimenting with new design tools. Diversifying your sources of inspiration is also essential. Explore different art forms such as music, literature, and theater to gain new insights and ideas. Additionally, maintaining a curious mindset can help. Ask questions, seek out new experiences, and always be open to learning. Another powerful technique is to reflect on your work periodically. Evaluate what excites you and what feels routine, then adjust your focus accordingly. By integrating these practices into your daily life, you can ensure that your passion for design remains vibrant and ever-evolving.

"Rediscovering your muse isn’t about forcing creativity; it’s about creating the right conditions for inspiration to flourish."

Photo: Jayson Simeon / iF Design Award Gala ‘19, BMW Museum / Munich, GER

Leading with Inspiration

As a design leader, your passion and inspiration can be a powerful influence on your team. Leading with inspiration means embodying the creative energy you wish to see in your team. Start by sharing your own sources of inspiration and creative processes with your team. This transparency can foster a culture of openness and mutual support. Encourage your team members to explore their own passions and bring those insights into their work. Additionally, recognize and celebrate the unique strengths and achievements of each team member. This not only boosts morale but also reinforces the value of each person's contribution. Regularly organize brainstorming sessions and creative workshops to keep the collective creativity flowing. By leading with inspiration, you can create an environment where passion and creativity thrive, driving both individual and team success.

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Jayson Simeon

Adaptitude | Principal and Founder


Adaptitude is a design services company that exists to transform product and service companies into powerhouse brands. We design products, teams, and capabilities that deliver brand-focused solutions.

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Jayson Simeon to speak at the International Design Conference (IDC2024) in September